Videos that stop the scroll.
A selection of the Instagram reels we’ve made for our clients. One of them passed eleven million views. The others aren’t exactly sitting around either.
Tap a card and the reel plays right here. No need to open Instagram — it takes up enough of your day already.
11,000,000
views. One single reel.
We didn’t trick the algorithm. We filmed something people genuinely wanted to watch. That’s the whole trick.
Total views across this board: 16M+
How does a reel reach millions?
Not luck. Though we’d be lying if we said luck played no part. The bit that’s down to us comes to three things:
The first three seconds
Thumbs scroll fast. Anything that doesn’t say what the video is about in the first three seconds is gone.
Videos that open with a logo animation lose right here.
Real curiosity
People don’t watch adverts; they watch what they’re curious about. We film the question the product answers, not the product itself.
“What’s grandad’s old coin worth?” gets slightly more views than “our commitment to quality service”.
An ending that starts a conversation
When the video ends, the comments should begin. Comments are the signal the algorithm loves most.
Each of our most-watched reels has over a thousand comments. We didn’t read them all. We read most of them.
Make the next one yours.
Tell us what you sell. We’ll find the question worth filming.